What Is ChatGPT? Why ChatGPT Is A Risk For SEO?

Saurabh Patil          27 March 2023

ChatGPT is a new chat-based Generative Pretrained Transformer (GPT) that is rapidly transforming the SEO industry. This technology permits natural language processing to deliver more pertinent search results for several queries. With ChatGPT, content creators are now able to produce high-quality content at a much faster rate.

ChatGPT is an artificial intelligence chatbot developed by Open AI and was launched in November 2022. It is built ahead of Open AI’s GPT-3 family of large language models and has been refined (a tactic to transfer learning) using both controlled and reinforcement learning systems.

ChatGPT was launched as a prototype on November 30, 2022, and quickly reaped attention for its thorough responses and coherent answers across many knowledge domains.

Chat GPT is all the rage currently. Type in a few sentences about what you want and ChatGPT belts out written content to satisfy all your marketing dreams. It’s easy visible how ChatGPT has a high potential for improper use and turn lazy marketers into even lazier people, while appearing to be new- age and elated to upmarket terms like AI. Marketers and marketing agencies are swarming in hordes to ChatGPT in the hope of downsizing their marketing efforts and building an SEO program in half the time and with half the effort. While all of it seems to be working well for now, ChatGPT and AI-generated content overall poses a huge hazard when trusted upon to build an SEO program and could lead to your business being disturbed ostensibly overnight.

While ChatGPT offers several benefits, it can also pose a risk to Search Engine Optimisation.

• What is ChatGPT?

ChatGPT is a language model established by Open AI, which produces human-like responses to text-based inputs. It has been trained on a substantial amount of text data and can comprehend and respond to natural language inputs in a manner that nearly resembles human conversation. As a result, ChatGPT is being used by businesses to power various processes, including customer service and content creation.

• Why ChatGPT Is A Risk For SEO

However, the use of ChatGPT can possibly harm SEO efforts. One of the primary goals of Search Engine Optimisation is to improve content for search engines by using keywords and phrases that users are likely to search for.

ChatGPT-generated content may not always include the most appropriate keywords and phrases, making it less likely to rank higher in search results.

Additionally, the assembly of ChatGPT-generated content may not constantly be optimized for search engines. SEO requires content to be structured in a way that makes it easy for search engines to slink in and understand. ChatGPT-generated content may not necessarily meet these requirements, which will negatively impact the website's SEO.

• Duplicity of content

Another risk associated with ChatGPT is the possibility for duplicate content. As ChatGPT generates content based on the input it gets, there is a possibility that the same content may be created multiple times for different inputs. This can lead to the creation of duplicate content, which is penalized by search engines.

These risks notwithstanding, ChatGPT can still be a valuable tool for businesses if used appropriately. Businesses can use ChatGPT to create content ideas and then optimize the content manually for Search Engine Optimisation. This approach ensures that the content generated by ChatGPT is optimized for SEO while still taking advantage of the benefits offered by the language model.

As a digital marketing company, Duti Corp is well aware of the benefits of using AI-powered language models like ChatGPT. However, we also understand the potential risks associated with its use. By using ChatGPT strategically and optimizing the content manually for SEO, businesses can take advantage of the benefits offered by this technology while minimizing the risks to their online presence.